1. A lot of people view authors / editors of articles as expert writer in their fields.

2. Because articles contains so many great deal of content, Reader who read your articles have the opportunity to “know you in and out”, its means, therefore if they like your content, they are likely to search more information from you. This is, to a degree, because you’ve earned their trust. This is not the case with pay per click.

3. To let them easier find you, you have to include a link to your website in the author’s resource box, article marketing is a great source of back links which or course increases your site’s rankings in the search engines.

4. Traffic from article marketing is very highly targeted. People who take the time to read your article are most likely interested in your niche. This is very beneficial to those who are using article marketing to build a list of subscribers.

5. Some people believe One article can bring you traffic for many years.

6. Article marketing doesn’t cost you anything financially.